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Florence Greenberg is born in New Jersey, USA. She will achieve success as a record label owner, music executive and record producer. Greenberg will found and own Tiara Records, Scepter Records, Hob Records and Wand Records. She will become best known for her work with several popular singers in the 60s including Dionne Warwick, The Shirelles, Tammi Terrell, Chuck Jackson, B.J. Thomas and others. She will also become active in the Civil Rights movement.