Fact #87768

Phill Savidge (publicist) : I started doing things just to amuse myself. You know, like Reggie Perrin's Grot shops, like, "Maybe I could actually have a bit of a laugh with this." I'll give you an example: I was never a fan of Kula Shaker. But I could see that a lot of journalists would be a fan of Kula Shaker, and I wanted to see how far I could run with it. I got their music and thought, "Well, I'm not personally gonna represent this because I think it's sick, but maybe the office can handle it, and maybe no-one will see through the mire." The only time I ever saw them live, I was 500 yards away at T In The Park, walking past with my hands over my ears, going, "I shall never see them." (Source : Mojo, April 2003)