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Fact #67203

When:

Short story:

Fifteen million British viewers tune in to see The Beatles on popular weekly UK tv show Sunday Night At The London Palladium. Also on the bill is Brook Benton. This show is often cited as the starting point of Beatlemania.

Full article:

Paul McCartney : I think the whole bit really started when we did the Palladium show and then later, when we were asked to do the Royal Command Variety Performance, where we met the Queen Mother and she started clapping.

Brian Sommerville (Beatles publicist) : It so happens that there were no assassinations that day. There were no wars, no invasions, no great crises of state. In short, it was a dead Sunday and The Beatles were the only good story that the nationals had, so they gave it a big display. Now, you must understand that by 'nationals,' I mean the eight London dailies. They circulate throughout the country and have a combined circulation of 15 million.

Tony Barrow (publicist) : From that day on everything changed. My job was never the same again. From spending six months ringing up newspapers and getting 'No!', I now had every national reporter and feature writer chasing me.
(Source : not known)