In today's edition of Newsweek magazine, Hank Saperstein, owner of merchandising company Special Products Inc., reveals that the first six months of his company's Elvis Presley
merchandise licensing deal has resulted in $26m worth of sales.
Hank Saperstein (owner, Special products Inc.) : Dollar lipsticks have passed the 450,000 mark in sales. A Providence, R.I., costume jewelry firm has turned out 350,000 charm bracelets ($1 plus tax), jangling with such Presley symbols as a hound dog, guitar, or a cracked heart. Another $150,000 has gone for the same number of statuettes of Elvis, complete with guitar. A New York clothing manufacturer has moved 80,000 pair of $2.98 jeans bearing Presley’s photo and has expanded the line to include Presley ‘Ivy League’ girls’ shirts.
(Source : feature in Newsweek, February 1957)