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Fact #168689

When:

Short story:

The Beatles company Apple Corps moves to 3 Savile Row, London, England, UK, Europe, which had been purchased a month earlier for £500,000.

Full article:

Tony Bramwell (Head of Promotions, Apple Records) : The ground floor was reception, switchboard and Ron Kass's office. Magic Alex had the run of the basement. He built the studio down there, although it never worked properly. He also had a lab up near King's Cross. The second floor was Derek Taylor's press office, where all the craziness went on. It was a non-stop circus. And across from there was the main Beatles office, where Neil and Mal were also installed. The third floor was accounts, and I was on the top floor with Dennis O'Dell, which we shared with Peter Asher who was running A + R.

I was taken on, with a salary of £2,000 per annum which was good back then, to be the assistant to Dennis O'Dell, who was the Head Of Apple Films, although he hadn't actually arrived yet. Mostly we were just making promo clips, so I'd also go and plug records to the BBC. One day I'd be filming Lady Madonna, next day I'd be plugging it, so I became Head Of Promotions, gave myself the job really.

Jean Nisbet (music publisher, Apple) : It was always mad. All the big American stars visiting England made their way through The Doors. You never knew who you would bump into next, from The Beach Boys to Johnny Cash.

Tony Bramwell : You had to put in a full day's work, but in the evening you'd get invites to all the big film premieres, openings of clubs, parties. And you'd arrive at work some mornings to find Paul Simon or Mel Brooks hanging out. They'd be in town, so they'd drop by. Or you'd come back after lunch and there's Andy Williams, or The Modern Jazz Quartet. It was quite amazing.

Derek Taylor (Head of Press, Apple) : We never made a note. Rolled joints all day, for our guests and ourselves... and we had hundreds of people through our room ... Ken Kesey wanted to recite. Or a Joe Smith or Mo Ostin from Warner Bros wanted to say 'Hi'. 'Put them in the back room, Ringo. Roll them a joint.' Lauren Bacall's downstairs, wants to meet them. It was crowd-pleasing on a grand scale.

Barry Miles (label manager, ZApple Records) : Derek was the one who gave street credibility to The Beatles. People would drop in, like The Mamas And The Papas, The Byrds or whoever, and Derek would give them drink and drugs and chat to them and they'd go away happy, feeling that they were somehow touched by a little bit of The Beatles magic, even though they hadn't been there. Derek was brilliant at handling all that stuff and letting The Beatles get on with what they had to do.

Richard DiLello (Apple employee) : Life at Apple on a daily basis was the ultimate rock n roll cabaret, there was nothing like it anywhere else on earth. I was there as soon as The Doors opened no matter what happened the night before. No way was I going to miss a single moment.

Ritchie York (John Lennon's personal assistant): They'd arrive (John And Yoko) from Tittenhurst Park and arrive at the office around eleven o'clock in the morning. Then they'd usually just stay for the afternoon and see people they felt were important to the youth movement... It was a real zoo.
(Source : not known)

Neil Aspinall (manager of Apple Corps) : We did not have one single piece of paper. No contracts. The lawyer, the accountants and Brian, whoever, had that. The Beatles had been given copies of various contracts, maybe – I don't know. I didn't know what the contract was with EMI, or with the film people or the publishers or anything at all. So it was a case of building up a filing system, find out what was going on while we were trying to continue doing something.
(Source : https://www.beatlesbible.com/people/neil-aspinall/)