Fact #151953
When:
Short story:
Ed Sheeran makes his return to social media after a year away by tweeting a plain blue square, with no text. The colour is later revealed to be the colour theme of his upcoming singles and album.
Full article:
Stuart Camp (manager, Ed Sheehan) : The blue square was exactly a year to the minute that Ed went off social media. After he finished the tour in New Zealand, he did the, "I’m going away for a year, see you later" [announcement] and he did nothing. No one ever thought he’d stick to it, least of all me, but he did. So we thought, Let’s do something, every album’s had a colour theme in its marketing and this one’s obviously blue. Originally, we were going to launch January 1 with music but we thought people are hungover or not really looking at their phones, so we thought we’d tee it up for a week and then go [last] Friday with both singles, simultaneously, all across the board, all platforms. We’re not being silly buggers with anybody, we just want to be fair and open and get as many people as possible to listen to it.
(Source : Music Week interview, January 2017)
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(Source : Music Week interview, January 2017)