Johnny Rivers : The Whisky was a smash from opening night. I brought my following from Gazzari's. We recorded an album two nights in a row and took it to every record company in town. None of them wanted it.
Lou Adler (record producer) : Up until that point, rock acts did not have that kind of venue. It drew a lot of celebrities, and the celebrities drew people to come watch the celebrities.
Bob Gibson (LA-based publicist) : The adult clubs began to die and began catering to rock 'n' roll and the new youthful audience.
Rodney Bingenheimer (LA scenester) : The Sunset Strip was like Las Vegas. People would actually walk from La Cienega to Gazzari's at two and three in the morning. It was a 24-hour party, but it was all very innocent. It wasn't until later that the scene turned ugly and people started taking a lot of drugs. It was still a mod thing then.
Lou Adler : Being in that club was like heaven for him (owner Elmer Valentine). He loved rock music, and he loved the musicians. He had a special relationship with all of them.
David Amorena (Assistant Planner, City of West Hollywood) : The building which houses the Whisky was originally built in 1928 with an art deco style, and there are few art deco buildings left on the Sunset Strip.