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Fact #92111

When:

Short story:

The Jimi Hendrix Experience play a second night at Winterland, San Francisco, California, USA, supported by Albert King, John Mayall's Bluesbreakers, Soft Machine. During the day Hendrix is interviewed by Jann Wenner of Rolling Stone magazine.

Full article:

Buck Munger (PR man, Sunn Amplification) : My basic mandate was to find one or two artists that the company could support wholly with equipment for nothing, in exchange for the endorsement. And I saw Jimi play and it was obvious that he played his amplifier even more than he was playing his guitar, so my company got involved.

Roger Mayer (sound technician) : We didn't have burned-out shit. We had brand new Fenders that were given to us right at the beginning of that tour. We weren't really quite getting the sound out of the Fenders, probably because of the fifteens.

Hugh Hopper (Soft Machine) : Fender provided amps and speakers at the beginning of the tour, but not enough to produce the nerve-shattering loudness that he wanted. Jimi's dissatisfaction grew over the first three-weeks, leading to grim after-gig dressing room scenes, until one night the enterprising director of a local manufacturer, Sunn, came backstage after the concert and caught a whiff of anti-Fender complaint. He leapt in with an enthusiasm that was a joy to behold and arranged for a whole set-up of Sunn amps to be at the next gig, free of charge.
(Source : Melody Maker feature, September 19, 1980)

Buck Munger (PR man, Sunn Amplification) : I walked up to Jimi saying, 'I work for an amplifier company in Oregon, and I see you have a bunch of mixed-up, beaten-up, burned-up shit, and we'll give you whatever you want for nothing.'