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Fact #53257

When:

Short story:

The Beatles spend the day making promotional films for Day Tripper and We Can Work It Out with NEMS Head Of Promotions Tony Bramwell, at Twickenham Film Studios, Twickenham, England, UK, Europe.

Full article:

Tony Bramwell (Head of promotions, NEMS) : It had become physically impossible for The Beatles to be everywhere that everybody wanted them to be. It was impossible even to get them to go to BBC TV Centre because of all the hassle. There were fans hanging around, and it would be a long boring day, and they'd just got beyond all that.

We needed some way to promote Day Tripper/We Can Work It Out for things like Ed Sullivan's Show, and Shindig and Hollywood Palace on American tv.

So me and Vyvian, who had been the executive producer on Ready, Steady, Go!, and was a good friend of Brian Epstein's, had the idea to make these promo films. I'd worked with her a bit. I did some directing for Rediffusion. Joe McGrath was a friend of Dick Lester's, which is how we came across him.

George Harrison (guitarist, The Beatles] : The idea was we'd send them to America, because we thought, well, we can't go everywhere. We'll send these things out to do the promo … so I suppose in a way, we invented MTV.

Tony Bramwell : On the Monday we collected these big railway and bus tickets and lots of tinsel and gold foil and went down to Twickenham and built the sets. It was ready by lunchtime on the Tuesday. I remember they came in wearing the Wells Fargo suits they'd worn at Shea Stadium.

We did it all as fast and as cheap as possible. We had a budget of £800 for the whole thing. Quite a big crew. Maybe 20 people in all, including the band. We overspent by about £40 and I remember being told off afterwards by Brian, who could be a bit school teacherish when he wanted to.

It was done by Subafilms, Epstein's company which had been set up to do Ferry Cross The Mersey, then did Shea Stadium.

Because there was a problem with unions and visa restrictions, we'd also done some little films for Hullaballoo and Where The Action Is, for bands who found it impossible to go over.

The Beatles didn't have or expect to have any input into the making of the films. They were good lads, did what they were told. They were still very chummy with each other at this point in their career.

There was one take of I Feel Fine which ended up being credited as I Feel Fried, because Mal Evans had gone out and got a mountain of fish and chips from a shop next to St Margaret's Railway Station, and while they were eating them, we just kept filming as a test.

There was one shot where Paul started bouncing up and down on a bench, so we just incorporated it.

I remember also that for some reason, the pop singer Twinkle was hanging around outside, and in the evening we all went off to the Ad Lib club.

Paul McCartney : That was the nightclub where the good music played, mainly black American. They had a black chef who used to come out at 11.30 and bang a tambourine and everyone would cheer and dance the conga. It was a shouty, lively scene.
(Source : not known)