Fact #179879
When:
Short story:
An article in Billboard magazine in the USA predicts that the recently-initiated merchandising campaign based on Elvis Presley-endorsed products will "eclipse sales of $20,000,000 before the end of the year."
Full article:
From the Billboard article - Merchandise includes such items as hats, T-shirts, blue jeans, kerchiefs, bobby-sox, canvas sneakers, skirts, blouses, belts, purses, billfolds, wallets, charm bracelets, necklaces, magazines, gloves, mittens, a statue, book-ends, a guitar, lipstick, cologne, stuffed ‘hound dogs,’ stuffed dancing dolls, stationary, greeting cards, sweaters, and most recently a soft drink. A glow-in-the-dark picture of Elvis, whose image lasts for two hours after the lights have been turned off, is also available.
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