Fact #176226
When:
Short story:
The first Sonoria Festival, a three-day event, begins in Parco Aquatica, Milan, Italy, Europe. Artists appearing on this first day are Aerosmith, Extreme, Sepultura, Whitesnake, Helmet, Huey Lewis And The News, Jackyl, Les Tambours du Bronx, Los Lobotomys, Pride And Glory, Sass Jordan, Steve Lukather and Timoria.
Full article:
Claudio Trotta (promoter, Barley Arts) : In 1994, Seat invested in me and gave me enough money to sponsor an event and so, I created Sonoria. The concept was a melting pot of a variety of music cultures and, alongside the top bands and singers, I invited jugglers, waders and other street artists. I looked after the food choices as well and when I presented my ideas to the press I was instantly pictured like a hero.
But scarce pre-sales meant there was the possibility that things would not go as predicted and I found myself explaining the difference between a Festival and the Festivalbar or the Festival di Sanremo.
It did not go well, we attracted just over six thousand people in three days in a space that could hold up to 30 thousand per day.
I surely made estimation errors and because of Sonoria I was risking bankruptcy, but I still believed that the idea was right and I carried on.
The second edition was an amazing success, and in 1996 with 3 stages and artists including the Orbital, Rage Against The Machine, Sepultura, Iggy Pop, Moby, Nick Cave I did well enough, but after three years, I decided not to continue and explained my reasons with a public letter.
(Source : The Book No Pasta No Show, by Claudio Trotta)
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But scarce pre-sales meant there was the possibility that things would not go as predicted and I found myself explaining the difference between a Festival and the Festivalbar or the Festival di Sanremo.
It did not go well, we attracted just over six thousand people in three days in a space that could hold up to 30 thousand per day.
I surely made estimation errors and because of Sonoria I was risking bankruptcy, but I still believed that the idea was right and I carried on.
The second edition was an amazing success, and in 1996 with 3 stages and artists including the Orbital, Rage Against The Machine, Sepultura, Iggy Pop, Moby, Nick Cave I did well enough, but after three years, I decided not to continue and explained my reasons with a public letter.
(Source : The Book No Pasta No Show, by Claudio Trotta)