Fact #150858
When:
Short story:
Hans Wilsdorf registers Rolex as a brand name in La Chaux-de-Fonds, Switzerland, Europe. Wilsdorf's watches will go on to become perhaps the most desirable instruments of their sort. Many songwriters will be inspired to compose songs which feature Rolexes in their lyrics, including Would Jesus Wear A Rolex (1971) by Ray Stevens, Rolex (2014) by Iggy Azalea and Wearin' My Rolex (2008) by Wiley.
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