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Fact #143403

When:

Short story:

Tonight's edition of The Frank Sinatra show on CBS-tv in the USA is the first to be sponsored by watch manufacturer Bulova. The show had been airing without a sponsor at a cost of $23,000 per episode - a total of $92,000 to this date. Sinatra has reportedly been having problems with the show, going through three teams of producer-directors to date.