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Fact #118102

When:

Short story:

The Cream release the single Sunshine Of Your Love in the USA.

Full article:

Pete Brown (singer/lyricist) : I wrote two-thirds of the lyric for Cream's Sunshine Of Your Love. The hook is Clapton's, and I don't like it. As much as I'm grateful to it for earning me lots of money over the years, I would never have written a line like 'sunshine of your love'.

It started with Jack and I. We were writing all night. There wasn't much time to write when Cream was on the road all the time, so whenever Jack came back from touring for a couple of days we could get together and do what we could. We'd both have some ideas and put them together. We'd work for as long as we could til we dropped.

We were working all night, and it was like five or six o'clock in the morning when Jack said, 'What about this?'

Jack Bruce (bassist, Cream ): I remember coming up with the riff in my flat at 4 in the morning. I thought it was OK, but I had no idea that it would follow me around for the rest of my life.
(Source : Interview by John Milward, Philadelphia Inquirer, Nov 2, 1989)

Pete Brown : He grabbed his bass and played the riff. I said, 'Oh, yeah!' and I was writing how it's getting near dawn when lights close their tired eyes. I just did it and it didn't take too long, as I recall. And that's the song that's paid for lots of my life, of course.

Jack Bruce : I came up with things like Sunshine Of Your Love and White Room and (Ahmet) Ertegun (of Atlantic Records] would say, 'No, that's no good. It's psychedelic hogwash, and anyway you shouldn't be singing. Eric has to be the lead singer. You're just the bass player.'

By virtue of the fact that there wasn't enough material, they had to record things like Sunshine, which then became the biggest-selling single that Atlantic ever had. I remember people like Otis Redding and Booker T encouraging me. They loved that riff. I knew that it was a very commercial, world-beating riff that would catch on, but it was very difficult at the time to get the belief from Ahmet in particular. All that was going on behind the scenes.