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Fact #109509

When:

Short story:

The Arctic Monkeys play at Sydney Entertainment Centre, Sydney, Australia.

Full article:

Michael Harrison (Tour Director, Frontier Touring, Australia) : It's an interesting journey they've had in Australia. They had phenomenal success in England immediately, but they were very careful to keep a lid on that. They didn't let themselves get over-hyped. I've been very impressed by the way they strategised all their gigging, to make sure they did all the correct steps. They've done the same in Australia, and it has built the band perfectly.

On this tour (2014) we did our dates in May, the biggest Australian shows they'd done, seven arena shows, 10 to 12,000 capacities, across Australia and New Zealand, all sold out. Their ticket prices are always aligned to their market status. They are very methodical and meticulous about price, and they go about their business in a professional, business-like way, without missing out any steps. They never try to gouge the market, they always offer value for money.

They didn't need, for example, to have Tame Impala as support on this tour, but they did it because they like that band and it added value for money to the ticket price. They don't do two-tier price structures or VIP Experiences - they're very real. And they've sold out, in advance, every gig they've ever done in this country.

They had plateaued a bit in Australia but this album has moved them ahead again in Australia. This is easily their biggest record here since the first album.
(Source : interview with Johnny Black for Audience magazine, August 2014)