Pete Townshend (guitarist, The Who) : We suddenly found ourselves lost in the world of Jimi Hendrix and Cream. Cream had come over to the U.S.A. with us for the first time, with loud amplifiers and psychedelic shirts. These were, to some extent, new bands. Compared to them, The Who were an older band.
Danny Fields (press agent, Cream) : Steve Katz and Al Kooper, they were in the Blues Project then, and were sharing a dressing room with Cream. I took Jack Bruce to the Be-In (in Central Park on the same day), and Bruce got dosed and he'd only had acid once before and he was really nervous because he had to be back on stage in half an hour.
So we had to get him out of the park and over to the West Side to try and find a taxi. It was nightmarish. I was supposed to be watching over the band, keeping them out of trouble. It was electric popcorn or something that some fucking flower child had been handing out.
Pete Townshend (guitarist, The Who) : We were feeling quite out of touch, thinking, "We're not selling singles anymore and neither do we fit into this new psychedelic era. We're not an experimental band like the Pink Floyd. We're not a guitar-based blues band like The Cream. We don't have the kind of extreme genius of Hendrix. What do we do?" And I started to look at composition as a big issue.
(Source : not known)