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The IFPI ( International Federation of the Phonographic Industry - www.ifpi.org/about.php) publishes the results of a music consumption survey showing that, on average, individuals enjoy music for 17.8 hours per week, with the car being the most popular listening location. The survey also reveals that 86% of music listeners do so through on-demand streaming. Young music consumers are the most engaged streamers, with 57% of 16-24 year olds using a paid audio streaming service. Consumers engage with their local music genres - listening to local music genres (e.g. 66% of consumers in Japan listen to J-Pop, 69% of consumers in France listen to Variété Française and, in Brazil, 55% listen to música popular Brasileira.) Nearly half of all time spent listening to on-demand music is on YouTube. More than one-third (38%) of consumers obtain music through infringing methods – with stream ripping the dominant method (32% of consumers).
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