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Fact #87589

When:

20062013

Short story:

When P. Diddy pitches his new music cable network, Revolt TV, at a VIP lunch in Cannes, France, Europe, attended by big names including Pepsi chief marketing officer Frank Cooper, BBDO's CEO John Osborn and Starcom MediaVest's Global CEO Laura Desmond, he forcefully retracts an anti-advertising remark he made the previous day. 'First of all,' he tells them, 'I want to say I love commercials, I love commercials.'