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Fact #177998

When:

Short story:

On behalf of Jimi Hendrix, Yameta Co. signs a production deal with Warner Brothers' subsidiary label, Reprise Records (owned by Frank Sinatra], with $120,000 advance

Full article:

Stan Cornyn (Reprise Records) : In a way, it seemed ridiculous to sign Hendrix. Absolutely ridiculous. We didn't know anything about the Jimi Hendrix Experience. We didn't know anything about rock and roll. But Mo (Austin, MD of Reprise] was out to change the label's image because he believed that we could save the company. The alternative was to let it become a tax write-off for the parent company, Warner Brothers, which really only wanted distribution rights to Frank's movies. And that would have been the end of Reprise.

Johanan Vigoda (lawyer) : The deal I did with Warner Brothers was tremendous for that time. First, there was a $20,000 promotion budget - immense for an unknown artist's first album - and that money was just to start this thing in the works. The second part was that I threw in something which, at the time, was completely unheard of - a soundtrack exclusion.