It is reported that a recent survey of music-buying habits in Southern California, USA, has revealed that a substantial proportion of jazz, blues and r'n'b records are now being bought by "Spanish and mixed-nationality" buyers whereas they were previously bought almost exclusively by Negro buyers. This change is attributed to the fact that several prominent radio deejays including
Hunter Hancock (KFVD), Joe Aadams (KOWL) and Gene Norman (KLAC) are now playing this type of music to their audiences. Deejay and shop owner John Dolphin of KGFJ reports that about 40% of his retail business now comes from white buyers.