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Fact #121360

When:

Short story:

Bono of U2 announces the launch of his new ‘ethical’ clothing range, Edun, at Saks Fifth Avenue, in New York City, USA. All clothes in the range are made in Lima, Peru, South America, and Monastir, Tunisia, from cotton and denim, and will retail at prices from $45 to $300.

Full article:

Bono : The world doesn't need another fashion brand; we understand that. But we don't think that this is just another one. It's different. At the very heart of it we have the idea of four respects: respect for what your clothes are made of, respect for who is making them, respect for where they are made and respect for the people who are going to put them on.